Dateschutzbestëmmungen

PRIVACY POLICY

Last updated: May 1, 2026

1. OVERVIEW

This Privacy Policy describes how Alume. ("we", "us", "our") collects, uses, and processes personal data when you access or use our website, products, and services (the "Services").

Our store is powered by Shopify, which enables us to provide the Services.

For the purposes of applicable data protection law, including the General Data Protection Regulation, we act as the data controller unless otherwise stated.

By using our Services, you acknowledge that your personal data will be processed as described in this Privacy Policy.

2. PERSONAL DATA WE COLLECT

We may collect and process the following categories of personal data:

Identity and contact data

  • Name, billing address, shipping address, phone number, email address

Transaction data

  • Orders, purchases, returns, payment status

Payment data

  • Payment details processed via secure third-party providers (we do not store full card details)

Account data

  • Login credentials, preferences, account activity

Technical data

  • IP address, browser type, device identifiers, network data

Usage data

  • Interaction with the website, pages viewed, time spent, navigation behavior

Communication data

  • Messages, support requests, and correspondence

3. HOW WE COLLECT DATA

We collect personal data:

  • Directly from you (orders, account creation, contact forms)
  • Automatically (cookies and tracking technologies)
  • From service providers and partners
  • From third-party platforms where applicable

4. LEGAL BASIS FOR PROCESSING

We process your personal data based on:

  • Contract performance – to fulfill orders and provide Services
  • Legal obligations – tax, accounting, regulatory requirements
  • Legitimate interests – business operations, fraud prevention, service improvement
  • Consent – marketing communications and certain tracking technologies

5. HOW WE USE YOUR DATA

We use your data to:

  • Process and deliver orders
  • Manage accounts and customer relationships
  • Provide customer support
  • Detect and prevent fraud and abuse
  • Improve and optimize our Services
  • Send transactional communications
  • Send marketing communications (where permitted)
  • Enforce our Terms and protect our legal rights

6. MARKETING AND ADVERTISING

We may send marketing communications where permitted by law.

You can opt out at any time via the unsubscribe link or by contacting us.

We may use third-party advertising tools to deliver relevant ads based on your interactions.

7. SHARING OF PERSONAL DATA

We may share your data with:

  • Shopify (hosting and infrastructure)
  • Payment providers
  • Shipping and logistics providers
  • IT and analytics providers
  • Marketing and advertising partners

We may also disclose data:

  • to comply with legal obligations
  • to enforce our rights
  • in connection with a business transfer

8. INTERNATIONAL DATA TRANSFERS

Your data may be transferred outside the European Economic Area.

Where this occurs, we rely on safeguards such as:

  • Standard Contractual Clauses approved by the European Commission
  • Adequacy decisions where applicable

9. DATA RETENTION

We retain personal data only as long as necessary for:

  • fulfilling contractual obligations
  • complying with legal requirements
  • resolving disputes
  • enforcing agreements

We may retain limited data where necessary to protect our business interests.

10. YOUR RIGHTS

Under the General Data Protection Regulation, you have the right to:

  • Access your data
  • Correct inaccurate data
  • Request deletion
  • Restrict processing
  • Object to processing
  • Data portability
  • Withdraw consent at any time

These rights may be subject to legal limitations.

To exercise your rights, contact us at: contact@alume.lu

We may require identity verification before processing requests.

11. COOKIES AND TRACKING

We use cookies and similar technologies to:

  • operate the website
  • analyze usage
  • personalize content and advertising

Where required by law, we obtain your consent before placing non-essential cookies.

You can manage cookie preferences through your browser or consent banner.

12. SECURITY

We implement appropriate technical and organizational measures to protect your data.

However, no system is completely secure, and we cannot guarantee absolute security.

13. CHILDREN’S DATA

Our Services are not intended for individuals under 18.

We do not knowingly collect personal data from children.

14. COMPLAINTS

If you have concerns, contact us first.

You also have the right to lodge a complaint with a supervisory authority in the EU, particularly in:

  • Luxembourg
  • or your country of residence, including Germany

15. CHANGES TO THIS POLICY

We may update this Privacy Policy at any time.

Changes will take effect upon publication.

16. CONTACT

Alume.
Email: contact@alume.lu